The Federal Government, through the Nigeria Housing Finance Programme, which is being implemented by the Central Bank of Nigeria, with the support of the World Bank, has commenced the process of educating people on mortgage and housing microfinance.
The NHFP says it has engaged the services of an Abuja-based communications firm, Blake & Harper Nigeria, to develop strategies and deploy materials for consumer education on access to mortgage.
Stakeholders noted that this would help stimulate awareness, increase mortgage uptake nationwide and open access to housing microfinance through a pilot programme with eligible microfinance banks.
The Governor, CBN, Mr. Godwin Emefiele, represented by the Director, Other Financial Institutions Supervision Department, Mrs. Tokunbo Martins; and Managing Director, Blake & Harper Nigeria, Mr. Daniel Kure, recently signed an agreement in Abuja to start the mass literacy campaign.
The stakeholders said various communications tools had been planned to help create the awareness and would involve a mix of traditional and new media.
There will also be advertisement, public relations, activation of campaign plan and heightened awareness through social media platforms, among others.
A statement by the stakeholders read in part, “Through direct marketing, mortgage originating institutions (Primary Mortgage Banks and commercial banks) applying uniform underwriting standards, housing microfinance operators and potential homeowners would be engaged and enlightened.
“Several brochures, pamphlets, leaflets and assorted literature will be produced and distributed across the country among stakeholders. There will as well be direct interaction with the relevant publics through workshops, town and market storms. By these activities, the Nigerian government, through the NHFP, wants to confront the country’s huge housing deficit that is estimated at 17 million houses, with catalytic process and pilot